If you know which product assortment to keep at which retail chain, that is half the battle won! Because not all Modern Trade stores are created equal, and not all products sell at every store. By understanding the demographics of each store, you can identify opportunities that may have otherwise been missed.
Sales automation solutions that are made specifically keeping Beauty Advisor or Promotor workflows in mind, like the FieldAssist Promoter app, give you visibility on purchase patterns for each store.
For example, your merchandiser may discover that the 1 kg family pack of bhujia is not selling in the hypermarket near Kalkaji in Delhi, but it is quite popular in another retail chain just 2 kilometres away in Kailash Colony, or that roasted namkeens are more prevalent in Golf Course outlets in Gurgaon while fried namkeens are consumed more in Old Gurgaon. The visibility of this kind of granular data lets you leverage and maximize the consumer Insights that are now available in the palm of your hand!
Another key metric is Product Availability as per the assortment. Is your product available all the time on the right shelf? Let me give you an example and show you why this question is important. Suppose you earn Rs 4 lakh per month from a particular retail store on the basis of your product assortment. If there is a stockout and your products are not available for 2 days, that’s a loss of business to the tune of almost rupees 27,000! Is that something you are willing to forego?
You can drive your product availability better by setting targets for your team and measuring their performance. For E.g. you can set a stockout target of no more than 5%, which means if you have a total of 30 SKUs in the store you cannot have a stockout for more than 2 products. The FieldAssist Promotor App allows you to define the minimum stock quantity for your products, so in case the availability goes down below the predefined limit, the supervisor gets a notification on it so that he can take immediate action.
This kind of real-time information can help you make better decisions about your products, your inventory as well as your marketing campaigns, and get greater value out of every shelf your products are on.
A Planogram is a visual representation of your product on the shelf. It allows you to see how much space your product line occupies, where it is positioned relative to competitors etc. Designed with the proper structure and the correct placement, planograms can leverage the power of your shelf to its fullest potential. The success of any planogram and Share of Shelf reporting depends on adhering to the defined plan that ensures that the right products are in suitable locations on the shelf. As a result, products get their desired space.
The FieldAssist Promotor app helps you measure the compliance of Planogram or Share of Shelf by your beauty advisors or promoters. With just a click of an image, you can know how your product fares against the competition on a shelf with no possibility of manual error.
The app also measures the impact of planogram adherence on tertiary takeoff across different stores. So at any given point in time, you know exactly what is selling where. Real-time visibility allows you to take immediate action in stores where the share of the shelf is below the minimum threshold.
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