Blume Nigeria “Bloomed ”
in Open Markets with
80% Sales Growth
Lotus Herbals Glows Up its
Retail Business With An
Integrated Tech Platform
Blume Nigeria “Bloomed ” in Open Markets with 80% Sales Growth.
About Customer
Blume Nigeria Limited is a leading marketing and distribution company serving millions of customers across Africa. As the main distributor for Sonia Foods, Blume handles the delivery of popular products like tomato paste, curry powder, thyme leaves, and chili pepper powder under the Sonia brand. The company ensures FMCG and CPG products reach retailers, wholesalers, and other sales points efficiently. Blume has built a strong network of customers, focusing on repeat business and loyalty.
Customer Challenges
Despite deploying various go-to-market strategies and a local technology tool in place, Blume Nigeria was navigating complex operational issues that impacted its ability to scale in the open market.
But what was holding Blume Nigeria back?
How FieldAssist Helped?
Blume Nigeria selected FieldAssist to reimagine their open market operations. The goal was simple yet ambitious: provide a smart, automated solution to solve everyday challenges while setting the stage for long-term success.
Key Innovations That Drove Transformation
The Impact That Changed the Game
The implementation of FieldAssist’s solution brought measurable improvements to Blume Nigeria’s open market operations. Here’s what changed:
Customers Speak
Our business KPIs in the Open Market have improved remarkably with advanced analytics tracking. Reconciliation and collection efficiency have significantly increased, and we can now monitor these processes precisely. Managerial responsibilities are well-aligned, enhancing stock management. Distributors provide stock in a more regulated manner, reducing pilferages and giving us excellent visibility and control over market operations. Overall, this system has transformed our operations and boosted efficiency at every level.
