India's No. 1 Spice Brand delivers the
freshest spices in the shortest possible
time by expanding its market reach.
India's No. 1 Spice Brand delivers
the freshest spices in the shortest
possible time by expanding its
market reach.
India's No. 1 Spice Brand delivers the freshest spices in the shortest possible time by expanding its market reach.
Everest story
Everest Spices is an Indian manufacturer, distributor, and exporter of ground spices and spice mixtures under the brand name Everest.
The Hurdle
Among several business challenges faced by Everest, integrating an extensive range of secondary schemes in a digital format was the biggest of all. They were earlier engaged with another SFAÂ player, but with the current SFA Platform business issues remain unresolved owing to the complexity of Everest’s size and structure. With a large sales team size of 1500+, Everest was also battling with serious visibility issues of their vast outlet coverage and SKU penetration across outlets. The concern for the Sales Head compounded with the fact that their field force was still following manual DSRs for the huge number of outlets that they covered.
